Industry Super Funds: Australians Retirement

Objective: In response to 'Choice of fund' legislation, prevent Industry Super Fund members from defecting to high cost retail funds.

Action resulting from on-going campaign:

• Nineteen funds participated in the campaign and collectively reported significant improvement in member numbers
• Comparative campaign style generated substantial positive press activity
• Stimulated anti sales commission debate and the Financial Planners Association driven to review their fee structure and standards
• 55% of people considering changing to an ISF attributed the catalyst for their decision to the advertising campaign*

*Sweeney Research 2005