Objective: Reduce Melbourne's water consumption.

'Our Water, Our Future'.

Action resulting from campaign:

After the first nine months:

• Average shower length was reduced by one minute (from seven to six minutes) saving thousands of litres of precious drinking water.
• Over 68,000 Victorians bought water saving products as part of the rebates scheme.
• More than 50,000 Victorians requested a Water Savers' kit.
• Over 80,000 calls were made to the Water Savers' hotline.
• 20,000 website visits.

• Shannon's way doesn't just change behaviour through "advertising" campaigns. We look at ideas that make changing behaviour easier.

  For example, a press advertisement gave away 50,000 Water Saver Kits containing an easy to fit Shower Control Valve.